Apple’s decision to ban “overtly sexual apps” have caused plenty of arguments in the comments. Some think Apple’s being ridiculous, overbearing and taking a dangerous path in initiating a blanket ban on even extremely mild content, such as images of women (or, er, men) in bikinis. Others claim Apple should be applauded, and they can’t wait to see the back of apps with sexual content, no matter how mild.
However, Apple’s stance hasn’t only affected the likes of iWobble, as Andrew Long of software development company Exploding iPhone explains: “One of our customers has fallen foul of Apple’s new puritan crusade—the crazy thing is, the customer is an online beachwear retailer, Simply Beach, that happens to sell bikinis via an online store and the accompanying iPhone app that we developed for the company.”
Andrew notes that Apple removed the app without warning. On Friday, Simply Beach received an email from Apple about the decision to remove any overtly sexual content from the store and that included the Simply Beach application. “The email also made mention to numerous complaints they had received from customers regarding ‘this type of content’ and implied it was these complaints which had led to the changes,” says Andrew, adding that his customer initially thought this was a hoax.
To add insult to injury, Andrew notes that his customer sells some of its goods through an Amazon feed, which is still available through the Amazon iPhone app. “And I’m sure if you searched that app for more fruity items, you’d find many images available which are much worse by the average person’s moral compass.”