Well, one of the single biggest indicators of the electronics giant's next target market appeared in June without much fanfare. Far from letting the unique Mac Mini disappear, Apple has totally upgraded this extraordinary little computer, releasing a new smaller, slimmer and higher-spec version. Why is this significant? Because the new Mac Mini has an HDMI port. True, it's not the first Apple deviceto have HDMI; back in 2007, Apple TV was launched as the first true 'media streamling' device for watching media on large-screen TVs.
But Apple TV isn't a full Mac computer, and it has always struggled to be recognised for its true advantages in the digital home. I've got one and I love it, but they have just not sold in numbers. One of the main problems with Apple TV is that it doesn't have an on-and-off switch and gets very hot. Almost three years after its launch, the device hasn't changed much.
Meanwhile HDMI has become a common sight fitted on many new Windows computers.
But Apple has so far avoided building HDMI into any of its computers except the latest Mac Mini. You can add HDMI to a Mac Pro with a BlackMagic PCIe card, but Mac Book Pro users have no add-on cards available and the iMac doesn't have expansion capabilities.
THE RUMOUR MILL
Now that the Mac Mini has HDMI users can plug it into thier HD TVs instead of using a computer screen and connect a wireless leyboard and mouse to drive it. The Mac Mini does everything that Apple TV can do, but also offers full-blown computer functionality on the same big screen from the comfort of your sofa.
And if the growing rumours are true, Apple is working with a couple of the major LCD/LED screen manufacturers on launching a range of Apple-branded large-screen displays, which will no doubt have some very unique Apple-esque functions and functionality - like direct iTunes Store access from your TV. So it certainly looks like your sitting room home entertainment technology is moving into Apple's huge marketing sights.
Mac Technology Association